Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.


Sendhil Mullainathan

  Email Quote to Friends   Link to Quote   Create Short URL  Publish Text About This Quote   Share on Facebook, Twitter, and more
  See Recommended Quotes For You

Related

I believe that there is a Matrix and... to be more accurate I am in the Pornography Matrix.
DEYTH BANGER
When he entered the anteroom, two women looked up at him. One was Miss Robertson, the governor's sec...
GEORGE P. ELLIOTT
If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don&#...
MORRIS HITE
Life is a re-discovery.
BRIAN BLESSED
If you think that life is a celebration full of party poppers and merry go rounds it's not it's a ga...
GARY F EVANS...
Life Is a Misconception.
DEYTH BANGER
Life is a desire!
DEYTH BANGER
To trust someone you must firstly remember that it is a two way street that will go all the way if y...
GARY F EVANS...
It is a lie.
ARTHUR MILLER
Our ad campaign with Pfizer is educational. Lipitor is the most widely prescribed drug in the countr...
ROBERT JARVIK
For me, my life is a journey.
JAY ELECTRONICA
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hel...
LEO BURNETT
If a retailer is going to spend $10 million on an effective ad campaign, there's a huge upside for t...
GARY BORMAN
Love isn't the work of the tender and the gentle;
Love is the work of wrestlers.
The one w...
JALALUDDIN MEVLANA RUMI
The opportunity to decieve others is ever present and often tempting, and each instance of deception...
SAM HARRIS
Life is a risk.
CARMELO ANTHONY
Life is not a game. Still, in this life, we choose the games we live to play.
J.R. RIM
Without music, life is a journey through a desert.
PAT CONROY
Life is a journey. When we stop, things don't go right.
POPE FRANCIS
Plunging in “truths” about God is like walking on the bottom of a sea that is not there, searchi...
MARIANA FULGER
A great ad campaign will make a bad product fail faster. It will get more people to know it's ba...
WILLIAM BERNBACH
NASCAR is behind him, their marketing push. Greg doesn't have the benefit of a media campaign that N...
ERIN HUNTER
Life is a lot like skateboarding.
LIL WAYNE
Life is a school of probability.
WALTER BAGEHOT
This life is a process of learning.
LAURYN HILL
Life is a process. We are a process. The universe is a process.
ANNE WILSON SCHAEF
Everybody in life is a chameleon.
MELANIE CHISHOLM
His life seemed like a deck of cards, and in the midst of all those two’s and three’s someone ha...
TEKOA MANNING
I wanted to tell you that I just--I miss you. And maybe that sounds ridiculous--like we barely know ...
TAMMARA WEBBER
Life is a grand party.
EZRA MILLER
She was scarcely a year older than I was, dark-haired, slender, with a face that would break your he...
GEORGE R.R. MARTIN
There are a lot of musicians who are still desperately trying to pretend that it's 1998 and by h...
MOBY
I'd say the real turn in my career came when I did the Dolce & Gabbana International Ad Camp...
MAX SCHNEIDER
I think that's what's great about being an actress is you get to learn so many different thi...
JAIME KING
There's obviously a sense of responsibility that comes with having this following and having fan...
CAMERON DALLAS
Be grateful for every moment and every breath.
TERESA COLLINS
I actually looked at an Apple ad from 1978. It was a print ad. That shows you how ancient it was. An...
WALT MOSSBERG
Life may change, but it may fly not; Hope may vanish, but can die not; Truth be veiled, but still it...
PERCY BYSSHE SHELLEY
Stephen picks up on Armstrong's pier, and calls Kingstown pier "a disappointed bridge" (2.22)...
JAMES JOYCE
Life is a journey and it's about growing and changing and coming to terms with who and what you ...
KELLY MCGILLIS
I guess it was bound to happen. Governor Bush's campaign is getting desperate with a negative ad abo...
JOHN MCCAIN
Everything about it worked, and I don't mean just the movie, but in our experience, we realized ...
DAVID ZUCKER
Empathy is the new measurement of everything. It doesn't matter what religion you have, what God you...
C. JOYBELL C.
London 'Harry Potter' premieres are very special events: There is this sense of love and own...
MICHAEL GOLDENBERG
San Francisco is an interesting place. It's always been such a nice culturally diverse environme...
LES CLAYPOOL
If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't...
MORRIS HITE
It makes you wonder why the human race can be so selfish and self-centered sometimes, when on cold w...
GARY F EVANS...
To have a pet in the family is to invite good health into your lives.It brings happiness to all and ...
GARY F EVANS...
The goal of content marketing is to create content that people actually want to read/view. If you...
JOHN RAMPTON
Life is a mountain of solvable problems, and I enjoy that.
JAMES DYSON
My life is a struggle.
VOLTAIRE
All life is a manifestation of the spirit, the manifestation of love.
MORIHEI UESHIBA
For me, life is a bowl of cherries.
SISSY SPACEK
Life is a right, not collateral or casual.
SUHEIR HAMMAD
Don't be more serious than God. God invented dog farts. God designed your body's plumbing system. Go...
PETER KREEFT
Mother Superior jump the gun...
-The Beatles, Happiness is a Warm Gun
LAUREN MYRACLE
As a movement (rather than a preference), the goal of antinatalism is that no humans should have chi...
QUENTIN S. CRISP
I'm fucking the grave, I thought, I'm bringing the dead back to life...
CHARLES BUKOWSKI
There's a real purity in New Zealand that doesn't exist in the states. It's actually not...
ELIJAH WOOD
How lucky I am to have known somebody and something that saying goodbye to is so damned awful.
EVANS G. VALENS
I saw an Emmy ad that AMC took out with all the 'Breaking Bad' nominees' photos, and the...
MARK MARGOLIS
Love, what you DO, Respect, who DOES for you, Appreciate, who DOES for others, Salute, who DOES for ...
PRITISH PATTANAIK
I never expected to be approached for an ad campaign.
GARY CLARK, JR.
Unsubscribe from should-a, would-a, could-a
MICHAEL H. DANSBURY
I always like to believe that my work is about the expansion of the possibilities of the viewer. So ...
JEFF KOONS
I believe that life is a journey towards God, and that no one has the right to insist that you go a ...
PAT BUCKLEY
The pledge drive has everything going against it as broadcasting. It's repetitive. It's ad-l...
IRA GLASS
The world I want to live in is a world where everybody is a bit more uncertain about their arguments...
ADAM DAVIDSON
Life is a lot easier when you realize that you're not in control of it all.
KARRINE STEFFANS
It's the first time we're using a word-of-mouth campaign to drive interest, instead of a traditional...
LIEM NGUYEN
Michael Emerson is just a prince. There's something about him. He's so sweet. I don't kn...
SARAH SHAHI
It's a thinly disguised campaign ad. It certainly amounts to a significant in-kind contribution to t...
DEREK WALKER
Life is a blur when one is essaying different roles; it is so fulfilling.
AMITABH BACHCHAN
People think that if you get a lot of views, the ad truck just shows up at your front door. That'...
BURNIE BURNS
Don’t let the enemy try to keep you bound with fear. The devil is a liar. Stay in faith and trust ...
GERMANY KENT
Our campaign has called this morning. Our campaign political strategist Karl Rove has called the ind...
KAREN HUGHES
In a way, architecture is about communication. That's an aspect of the discipline that is somewh...
MAGNUS LARSSON
Life is a marathon, not a sprint. It's about taking a bigger-picture approach.
IVANKA TRUMP
I love Queen Latifah! Queen Latifah is so beautiful! Every time you see her, if it's in a cosmet...
YVETTE NICOLE BROWN
You look at marketing: everything that's happening in marketing is digitized. Everything that...
SATYA NADELLA
Comedy to the Senate? Well, there certainly hasn't been a satirist or a political satirist who&#...
AL FRANKEN
All of life is a foreign country.
JACK KEROUAC
A religious life is a struggle and not a hymn.
MADAME DE STAEL
To the wise, life is a problem; to the fool, a solution.
MARCUS AURELIUS
Life is a kind of struggle. Life is a sort of fight.
HAILE GEBRSELASSIE
For all life is a dream, and dreams themselves are only dreams.
PEDRO CALDERON DE LA BARCA
Life is a predicament which precedes death.
HENRY JAMES
Maybe that's what life is... a wink of the eye and winking stars.
JACK KEROUAC
Life is a series of waves to be embraced and overcome.
DANNY MEYER
Life is a soccer field, don't you think?
SHAKIRA
What do you want a meaning for? Life is a desire, not a meaning.
CHARLIE CHAPLIN
Life is a matter of courtship and wooing, flirting and chatting.
CAROLYN SEE
Life is a racket. Writing is a racket. Sincerity is a racket. Everything's a racket.
NICK TOSCHES
You know," Daddy said, "it's some that can live their whole life out without asking about it and it'...
FLANNERY O'CONNOR
We didn't realize it at the time, but the release date, the ad campaign and the poster are so im...
DAVID ZUCKER
We had just recently moved to California from Italy, and while we were driving around, we saw a bill...
PAUL MARCIANO
It's a reality that in this business there's an expectation of being thin. But having a baby...
EMILY PROCTER
Life is a mystery. Life is uncertain. It makes one feel a bit wobbly to realize that.
REBECCA PIDGEON
This garden is your life. Of course, there are the occasional weeds—but more than anything, this g...
SETH ADAM SMITH
The books brought brilliance to my life, and they brought an understanding: Life is a story. Everyth...
RENE DENFELD

More Sendhil Mullainathan

We ought to arrange calendars as we arrange art on our walls and ask: how does this task fit next to...
SENDHIL MULLAINATHAN
Task switching is hard because we do not control what is on our mind. Despite our efforts, the origi...
SENDHIL MULLAINATHAN
The scarcity trap captures this notion we see again and again in many domains. When people have very...
SENDHIL MULLAINATHAN
January is always a good month for behavioral economics: Few things illustrate self-control as vivid...
SENDHIL MULLAINATHAN
Some struggle with medical issues - like insomnia - that make sleep hard. But for many of us, the qu...
SENDHIL MULLAINATHAN
Time can be dissected easily: an hour can be cut up in many ways. Fifteen minutes on this memo, a fi...
SENDHIL MULLAINATHAN
I worry about growing income inequality. But I worry even more that the discussion is too narrowly f...
SENDHIL MULLAINATHAN
As a researcher, every once in a while you encounter something a little disconcerting. And this is s...
SENDHIL MULLAINATHAN
Serial tasking is hard because switching tasks is hard, even when the tasks are easy and similar. In...
SENDHIL MULLAINATHAN
The amount of resources we put in are disparate. We put billions of dollars into fuel-efficient tech...
SENDHIL MULLAINATHAN
If women's choices - such as taking time off to rear children - make them less productive in the...
SENDHIL MULLAINATHAN
The problem with data is that it says a lot, but it also says nothing. 'Big data' is terrifi...
SENDHIL MULLAINATHAN
If someone who is poor says, 'I may not have much money, but for me, what's really important...
SENDHIL MULLAINATHAN
A few drugs - such as beta-blockers, statins and glycogen control medications - have proved very eff...
SENDHIL MULLAINATHAN
Economists specialize in pointing out unpleasant trade-offs - a skill that is on full display in the...
SENDHIL MULLAINATHAN
It's hard to get people to empathize with the poor. You can get some people to sympathize with t...
SENDHIL MULLAINATHAN
'Heroes' was a huge show with 12 cast members and giant special effects.
SENDHIL RAMAMURTHY
I was pre-med, so I was going to go into the family business, more or less. But I came to my senses,...
SENDHIL RAMAMURTHY
My mother is teaching me Indian recipes. I'll go to the market, get everything fresh, have a gla...
SENDHIL RAMAMURTHY