Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.
Sendhil Mullainathan
Related I believe that there is a Matrix and... to be more accurate I am in the Pornography Matrix. DEYTH BANGER When he entered the anteroom, two women looked up at him. One was Miss Robertson, the governor's sec... GEORGE P. ELLIOTT If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don... MORRIS HITE Life is a re-discovery. BRIAN BLESSED If you think that life is a celebration full of party poppers and merry go rounds it's not it's a ga... GARY F EVANS... Life Is a Misconception. DEYTH BANGER Life is a desire! DEYTH BANGER To trust someone you must firstly remember that it is a two way street that will go all the way if y... GARY F EVANS... It is a lie. ARTHUR MILLER Our ad campaign with Pfizer is educational. Lipitor is the most widely prescribed drug in the countr... ROBERT JARVIK For me, my life is a journey. JAY ELECTRONICA We want consumers to say, 'That's a hell of a product' instead of, 'That's a hel... LEO BURNETT If a retailer is going to spend $10 million on an effective ad campaign, there's a huge upside for t... GARY BORMAN Love isn't the work of the tender and the gentle; Love is the work of wrestlers. The one w... JALALUDDIN MEVLANA RUMI The opportunity to decieve others is ever present and often tempting, and each instance of deception... SAM HARRIS Life is a risk. CARMELO ANTHONY Life is not a game. Still, in this life, we choose the games we live to play. J.R. RIM Without music, life is a journey through a desert. PAT CONROY Life is a journey. When we stop, things don't go right. POPE FRANCIS Plunging in “truths” about God is like walking on the bottom of a sea that is not there, searchi... MARIANA FULGER A great ad campaign will make a bad product fail faster. It will get more people to know it's ba... WILLIAM BERNBACH NASCAR is behind him, their marketing push. Greg doesn't have the benefit of a media campaign that N... ERIN HUNTER Life is a lot like skateboarding. LIL WAYNE Life is a school of probability. WALTER BAGEHOT This life is a process of learning. LAURYN HILL Life is a process. We are a process. The universe is a process. ANNE WILSON SCHAEF Everybody in life is a chameleon. MELANIE CHISHOLM His life seemed like a deck of cards, and in the midst of all those two’s and three’s someone ha... TEKOA MANNING I wanted to tell you that I just--I miss you. And maybe that sounds ridiculous--like we barely know ... TAMMARA WEBBER Life is a grand party. EZRA MILLER She was scarcely a year older than I was, dark-haired, slender, with a face that would break your he... GEORGE R.R. MARTIN There are a lot of musicians who are still desperately trying to pretend that it's 1998 and by h... MOBY I'd say the real turn in my career came when I did the Dolce & Gabbana International Ad Camp... MAX SCHNEIDER I think that's what's great about being an actress is you get to learn so many different thi... JAIME KING There's obviously a sense of responsibility that comes with having this following and having fan... CAMERON DALLAS Be grateful for every moment and every breath. TERESA COLLINS I actually looked at an Apple ad from 1978. It was a print ad. That shows you how ancient it was. An... WALT MOSSBERG Life may change, but it may fly not; Hope may vanish, but can die not; Truth be veiled, but still it... PERCY BYSSHE SHELLEY Stephen picks up on Armstrong's pier, and calls Kingstown pier "a disappointed bridge " (2.22)... JAMES JOYCE Life is a journey and it's about growing and changing and coming to terms with who and what you ... KELLY MCGILLIS I guess it was bound to happen. Governor Bush's campaign is getting desperate with a negative ad abo... JOHN MCCAIN Everything about it worked, and I don't mean just the movie, but in our experience, we realized ... DAVID ZUCKER Empathy is the new measurement of everything. It doesn't matter what religion you have, what God you... C. JOYBELL C. London 'Harry Potter' premieres are very special events: There is this sense of love and own... MICHAEL GOLDENBERG San Francisco is an interesting place. It's always been such a nice culturally diverse environme... LES CLAYPOOL If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't... MORRIS HITE It makes you wonder why the human race can be so selfish and self-centered sometimes, when on cold w... GARY F EVANS... To have a pet in the family is to invite good health into your lives.It brings happiness to all and ... GARY F EVANS... The goal of content marketing is to create content that people actually want to read/view. If you... JOHN RAMPTON Life is a mountain of solvable problems, and I enjoy that. JAMES DYSON My life is a struggle. VOLTAIRE All life is a manifestation of the spirit, the manifestation of love. MORIHEI UESHIBA For me, life is a bowl of cherries. SISSY SPACEK Life is a right, not collateral or casual. SUHEIR HAMMAD Don't be more serious than God. God invented dog farts. God designed your body's plumbing system. Go... PETER KREEFT Mother Superior jump the gun... -The Beatles, Happiness is a Warm Gun LAUREN MYRACLE As a movement (rather than a preference), the goal of antinatalism is that no humans should have chi... QUENTIN S. CRISP I'm fucking the grave, I thought, I'm bringing the dead back to life... CHARLES BUKOWSKI There's a real purity in New Zealand that doesn't exist in the states. It's actually not... ELIJAH WOOD How lucky I am to have known somebody and something that saying goodbye to is so damned awful. EVANS G. VALENS I saw an Emmy ad that AMC took out with all the 'Breaking Bad' nominees' photos, and the... MARK MARGOLIS Love, what you DO,
Respect, who DOES for you,
Appreciate, who DOES for others,
Salute, who DOES for ... PRITISH PATTANAIK I never expected to be approached for an ad campaign. GARY CLARK, JR. Unsubscribe from should-a, would-a, could-a MICHAEL H. DANSBURY I always like to believe that my work is about the expansion of the possibilities of the viewer. So ... JEFF KOONS I believe that life is a journey towards God, and that no one has the right to insist that you go a ... PAT BUCKLEY The pledge drive has everything going against it as broadcasting. It's repetitive. It's ad-l... IRA GLASS The world I want to live in is a world where everybody is a bit more uncertain about their arguments... ADAM DAVIDSON Life is a lot easier when you realize that you're not in control of it all. KARRINE STEFFANS It's the first time we're using a word-of-mouth campaign to drive interest, instead of a traditional... LIEM NGUYEN Michael Emerson is just a prince. There's something about him. He's so sweet. I don't kn... SARAH SHAHI It's a thinly disguised campaign ad. It certainly amounts to a significant in-kind contribution to t... DEREK WALKER Life is a blur when one is essaying different roles; it is so fulfilling. AMITABH BACHCHAN People think that if you get a lot of views, the ad truck just shows up at your front door. That'... BURNIE BURNS Don’t let the enemy try to keep you bound with fear. The devil is a liar. Stay in faith and trust ... GERMANY KENT Our campaign has called this morning. Our campaign political strategist Karl Rove has called the ind... KAREN HUGHES In a way, architecture is about communication. That's an aspect of the discipline that is somewh... MAGNUS LARSSON Life is a marathon, not a sprint. It's about taking a bigger-picture approach. IVANKA TRUMP I love Queen Latifah! Queen Latifah is so beautiful! Every time you see her, if it's in a cosmet... YVETTE NICOLE BROWN You look at marketing: everything that's happening in marketing is digitized. Everything that... SATYA NADELLA Comedy to the Senate? Well, there certainly hasn't been a satirist or a political satirist who... AL FRANKEN All of life is a foreign country. JACK KEROUAC A religious life is a struggle and not a hymn. MADAME DE STAEL To the wise, life is a problem; to the fool, a solution. MARCUS AURELIUS Life is a kind of struggle. Life is a sort of fight. HAILE GEBRSELASSIE For all life is a dream, and dreams themselves are only dreams. PEDRO CALDERON DE LA BARCA Life is a predicament which precedes death. HENRY JAMES Maybe that's what life is... a wink of the eye and winking stars. JACK KEROUAC Life is a series of waves to be embraced and overcome. DANNY MEYER Life is a soccer field, don't you think? SHAKIRA What do you want a meaning for? Life is a desire, not a meaning. CHARLIE CHAPLIN Life is a matter of courtship and wooing, flirting and chatting. CAROLYN SEE Life is a racket. Writing is a racket. Sincerity is a racket. Everything's a racket. NICK TOSCHES You know," Daddy said, "it's some that can live their whole life out without asking about it and it'... FLANNERY O'CONNOR We didn't realize it at the time, but the release date, the ad campaign and the poster are so im... DAVID ZUCKER We had just recently moved to California from Italy, and while we were driving around, we saw a bill... PAUL MARCIANO It's a reality that in this business there's an expectation of being thin. But having a baby... EMILY PROCTER Life is a mystery. Life is uncertain. It makes one feel a bit wobbly to realize that. REBECCA PIDGEON This garden is your life. Of course, there are the occasional weeds—but more than anything, this g... SETH ADAM SMITH The books brought brilliance to my life, and they brought an understanding: Life is a story. Everyth... RENE DENFELD
More Sendhil Mullainathan
We ought to arrange calendars as we arrange art on our walls and ask: how does this task fit next to... SENDHIL MULLAINATHAN Task switching is hard because we do not control what is on our mind. Despite our efforts, the origi... SENDHIL MULLAINATHAN The scarcity trap captures this notion we see again and again in many domains. When people have very... SENDHIL MULLAINATHAN January is always a good month for behavioral economics: Few things illustrate self-control as vivid... SENDHIL MULLAINATHAN Some struggle with medical issues - like insomnia - that make sleep hard. But for many of us, the qu... SENDHIL MULLAINATHAN Time can be dissected easily: an hour can be cut up in many ways. Fifteen minutes on this memo, a fi... SENDHIL MULLAINATHAN I worry about growing income inequality. But I worry even more that the discussion is too narrowly f... SENDHIL MULLAINATHAN As a researcher, every once in a while you encounter something a little disconcerting. And this is s... SENDHIL MULLAINATHAN Serial tasking is hard because switching tasks is hard, even when the tasks are easy and similar. In... SENDHIL MULLAINATHAN The amount of resources we put in are disparate. We put billions of dollars into fuel-efficient tech... SENDHIL MULLAINATHAN If women's choices - such as taking time off to rear children - make them less productive in the... SENDHIL MULLAINATHAN The problem with data is that it says a lot, but it also says nothing. 'Big data' is terrifi... SENDHIL MULLAINATHAN If someone who is poor says, 'I may not have much money, but for me, what's really important... SENDHIL MULLAINATHAN A few drugs - such as beta-blockers, statins and glycogen control medications - have proved very eff... SENDHIL MULLAINATHAN Economists specialize in pointing out unpleasant trade-offs - a skill that is on full display in the... SENDHIL MULLAINATHAN It's hard to get people to empathize with the poor. You can get some people to sympathize with t... SENDHIL MULLAINATHAN 'Heroes' was a huge show with 12 cast members and giant special effects. SENDHIL RAMAMURTHY I was pre-med, so I was going to go into the family business, more or less. But I came to my senses,... SENDHIL RAMAMURTHY My mother is teaching me Indian recipes. I'll go to the market, get everything fresh, have a gla... SENDHIL RAMAMURTHY