Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.

Sendhil Mullainathan

Sendhil Mullainathan

About Actually Ad Bit Ceo Campaign Convincing Different Effective Firm Good Having Just Little Little Bit Lot Marketing Selling Sense Some

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