Mass demand has been created almost entirely through the development of advertising.

Advertising is the life of trade.

All growth depends upon activity. There is no development physically or intellectually without effort, and effort means work.

Advertising ministers to the spiritual side of trade. It is great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of the regeneration and redemption of mankind.

Nothing in this world can take the place of persistence. Talent will not: nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not: the world is full of educated derelicts. Persistence and determination alone are omnipotent.

Not all those who are attempting to conduct successful businesses are profiteers