Master data management is a program, not a one-time project - and immediate business value can be achieved. A business-driven, phased approach to build momentum for MDM can immediately empower the business without disrupting operations.

By keeping focus on the organizational, rather than the technological, elements of MDM, more intelligent business decisions, precise reporting, and enhanced operational efficiencies are possible. It starts with building consensus, managing change, and affirming the corporate commitment to managing data as an asset.

I sense management has been put on a time line. People are looking for an event to surface value.

Until you can see time as a valuable commodity, you will continue to waste it.

It is a management-administrative shutdown. We are not at this time touching operations, refining, transport, and business development of the multinational in Venezuela.

Life is simple and a matter of choice. We can be of value or of nuisance value.