Maybe they continued to agree with Archie Bunker - as I said earlier, you can't change people's minds, but you can get them to think.

In the area we're discussing, leadership begins on Madison Avenue, on the desks and in the offices of people who spend hundreds of millions of dollars buying what will get them ratings.

One of my favorite philosophical tenets is that people will agree with you only if they already agree with you. You do not change people's minds.

We got ratings. It isn't that they won't quarrel with you, or say you're always right. But as long as you stay strong and the ratings are good and you're reasonable - I don't think we fought unreasonably. We basically won that right.

I know a lot of white people who have a lot more money than I do.

It looks a little nutty. It's hard to believe people pay any attention to it.