Merchandisers, by embedding subliminal trigger devices in media, are able to evoke a strong emotional relationship between, say, a product perceived in an advertisement weeks before and the strongest of all emotional stimuli -- love (sex) and death.

Subliminal perception is a subject that virtually no one wants to believe exists, and -- if it does exist -- they much less believe that it has any practical application. . . . The techniques are in widespread use by media, advertising and public relations agencies, industrial and commercial corporations, and by the Federal government itself.

Ice cubes likely sell more alcohol for the distilling industry than attractive models in cheesecake poses. The inconspicuous ice cubes often hide the invisible sell - invisible, that is, to the conscious mind.

I have long felt that it is readers and viewers of conservative media who could benefit from a more balanced discussion of what is at stake in our policy and the actions of our government.

To me, a book like that has tremendous historical value. Notre Dame's media guide should be a whole lot larger than Southern Mississippi's.

Even with all the negativeness of the whole social media thing, I still think it's leaps and bounds more positive.