Merchants, retailers and card issuers alike could benefit from increased consumer access to this type of transaction, as consumers appear to be increasingly willing to use credit or debit cards in small payment purchases for a variety of items.

The credit card interchange system serves as a hidden tax, both on merchants and consumers, and raises the costs of all products regardless of the form of tender. And these credit card interchange fees have rapidly increased over the past several years, despite efforts by individual convenience stores to control these costs or make the competitive market work.

The credit card interchange system serves as a hidden tax, both on merchants and consumers, and raises the costs of all products. These credit card fees have rapidly increased over the past several years.

In all practical purposes there hasn't been an artist that has only broken online, there has always been some sort of other tie-in.

Each one is trying to be better. Ultimately, the consumers will benefit.

Consumers need to have access to this new and innovative form of marketing.