Messaging is the killer app for mobile data services,

Our customers have told us that delivering data services over a mobile Web browser is not acceptable for them -- it just doesn't work. Crossfire 6.0 provides businesses with a more sensible solution by enabling organizations to build data-enabled rich clients across more than 500 device and OS combinations; without having to worry about competing computing environments, user experience or technology turnover. Crossfire 6.0 will help organizations move mobile development projects into the mass-deployment phase.

The problem in roaming through agreements is in providing third-generation mobile services such as data retrieval and processing. If you have a seamless global network you can offer customers everything they can get at home.

The operators are striving to give users a better mobile data experience; having to insert a card and install software is a hassle for some users, and often a barrier to adoption.

On mobile, what are the core apps? It's basically messaging, mapping and review data.

Were it not for data services, most carriers would be reporting negative ARPU.