More parents are starting to understand that if you teach kids about exercise at an early age, you have a better chance of keeping them involved. They are realizing that if the kids are having fun, then that's what matters most.

A lot of the parents get curious to see if they can do the things that the kids are doing. Once they get involved, they get hooked.

Kids and sports are two very popular markets. So when you combine kids and sports, you get a winning equation.

This might be the first generation where kids are dying at a younger age than their parents and it's related primarily to the obesity problem.

Participating in sports at an early age actually benefits a lot of these kids' academics indirectly. A lot of parents take the approach that, if you're not doing well in school, then you can't play sports. That forces the kids to focus and also makes them get used to sticking to a regimen.

That bracket is like a mini state tournament. Unfortunately, there?s going to be some good kids not make it to state.