FastSaying

More than trends, consumers need functionality. Everything needs an element of fashion, but that's more like a spice.

Tadashi Yanai

Tadashi Yanai

ConsumersElementEverythingFashionFunctionalityLikeMoreNeedNeedsSpiceThanTrends

Related Quotes

In general, the apparel industry isn't about continual process improvement or making the perfect piece of denim; it's about chasing trends.
— Tadashi Yanai
AboutApparelChasing
I think like a Silicon Valley entrepreneur. Failure is a great teacher. At the same time, you must remember, success will never last... Whether it's tech or fashion, it must be for the customer.
— Tadashi Yanai
CustomerEntrepreneurFailure
The world's major metropolitan cities are more or less the same.
— Tadashi Yanai
CitiesLessMajor
Opening new stores outside of Japan is important, but training our employees is even more important.
— Tadashi Yanai
EmployeesEvenImportant
Our international success started out first because we became the No. 1 casual wear brand in our home market of Japan. Then, we set up stores in the world's major fashion centers of New York, Paris and London.
— Tadashi Yanai
BecameBecauseBrand