Most consumers don't have a good metric for deciding on whether the dictionary they want to use is a good one... so they flip the book over, then go to the back, and it says, 'Over 250,000 entries.' And they go, 'Great, this dictionary must be awesome!'

Erin McKean

Awesome Back Book Consumers Deciding Dictionary Flip Go Good Great Metric Most Must Over Says Then Use Want Whether

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We think people go to a dictionary to find out what a word means. Most people go to the dictionary because they don't want to look stupid.

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