Most of our current membership is Caucasian residents of affluent areas and we feel we're under-represented in other areas. With the growth in Jasper County it's a logical extension.

Costco has the most affluent membership of all the membership stores.

I think you've got to feel that way. But we got one stolen from us earlier this year. So we got one back.

is just a handout to some of the state's wealthiest residents.

While the general consumer has no problem using general travel portals, we feel that the affluent traveler has specific information needs that can only be found by providing a deeper level of service that is closer to concierge level than typically provided by the mass travel market.

We've got buses running continuously to get residents out. We're trying to learn from other areas, not to repeat their mistake.