Mostly what gets people's attention is seeing their own dog's picture in the magazine.

I couldn't script a better way to spend my time. It's all about good dogs and good people.

The kids were talking about how important their dogs were to them. My daughter said, 'Hey, Dad, that's what you should do. You should start a dog magazine.' I laughed it off, but then began to think about it.

People nowadays don't treat their dogs as property. Dogs are seen as members of the family.

That is the one significant overriding factor that will dominate the market's attention next week. There appears to be an almost even 50-50 chance they'll move.

Mr. Miller is desperately seeking attention, and today's news conference is the latest attempt at it.