My church is in Hammond, my daughter and her family is in Hammond, my doctors are in Munster. Most everything I do is east of here.

We are encouraging people along State Line to put up more signs and make calls.

We have a competitive number. We have a good return.

Certainly in this day and age, with the changes in society, there is at times fast driving. Sure, they run the stop sign, but where don't they run the stop sign from time to time?

We must have seen 600 clients and agencies before we launched the paper. We talked them through it - the vision, why it was so important, the design, the layout, how the ads looked - and every single media company has bought ads at the same value as before.

Our integrated marketing and retail strategy aimed to put the Guardian in the hands of as many people as possible and encourage them to re-appraise the paper. We succeeded. We look forward to the October ABC with confidence.