My first single was based around the mishearing of the words 'make believe' - 'I thought she said maple leaves.' That kind of stuff is very central to my music and my life.

It's all make believe, isn't it?

Goteborg used to be a not very cool place to live. The culture centered around shrimp and bingo. Bands played Copenhagen and Stockholm and skipped Goteborg.

It is a career of make-believe, of masks. We all have masks in life.

I'm very very happy for my hardships and misfortunes: they build character and make you a better person. Even if I think it's something you have to carry with you, it's definitely something that makes you more empathic towards other people, makes you understand people and relationships so much better.

It's all make believe, isn't it?