My grandfather made films on God, I make it on the devil, so, I wonder what he would say if he was alive. He'd probably disown me.

I love writing. Given a choice, after directing for all these years, and if given an army of talented directors, I would not direct at all.

Seven out of my nine films were hits. 80 per cent of the audience loves my films; the remaining 20 per may be right in their opinion, but that doesn't make me wrong. If I try too hard to woo them, I'd be cheating my core audience.

I remember a time when I was younger, when if you had to see an actor, you had to go to the theatre and watch a film.

My films have become bilingual. When everyone saw 'Chennai Express,' they said it was a bilingual. But I am proud that 'Chennai Express' is the highest-grossing Hindi film down South.

My audience loves seeing me pump large amounts of money into action and sets. And it works. I'm not saying that films made within a budget are wrong. But when audiences come to see my film with their families, I guess they are spending at least 10 per cent of their monthly income. I don't want to cheat them.