Even when you do nothing, you are doing something. Be aware of your decisions and what they mean for the book you are designing. You can make books better or worse. The content is the engine that leads to ideas, personal ideas, crazy ideas. Be clear about who you are, what you believe in and do not try to be someone else. Stick to your ideas. Embrace them. However impulsive or intuitive they might be, they are your treasures. Rely on the inner feeling that what you look for will work, that it will be right. Use your imagination to make the book that does not exist yet. It could be your best book ever.
— Armand Mevis
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