My philosophy is to take back the word craft rather than get rid of it. I'm interested in design, art.

Design is one of the few disciplines that is a science as well as an art. Effective, meaningful design requires intellectual, rational rigor along with the ability to elicit emotions and beliefs. Thus, designers must balance both the logic and lyricism of humanity every time they design something, a task that requires a singularly mysterious skill.

Graphic Design for its own sake will never happen, because the concept cancels itself out — a poster about nothing other than itself is not Graphic Design, it's … makin' ART.

Design in art, is a recognition of the relation between various things, various elements in the creative flux. You can't invent a design. You recognize it, in the fourth dimension. That is, with your blood and your bones, as well as with your eyes.

Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

It's not Art. And Art is not Design.