My theory on an existing crisis is that you have to be very strategic about each case's unique elements. If a crisis involves a legal component, you need a communication strategy that complements the company's legal objective. A strategy for a plea deal is different than a case going to trial.

Judy Smith

About Case Communication Company Component Crisis Deal Different Each Elements Existing Going Involves Legal Need Objective Plea Strategic Strategy Than Theory Trial Unique Very You

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I will say this about the truth - that it's one of those crisis rules, whether you are a client or someone who's living their life just every day - is that the truth has a funny way of not going away, and telling the truth is extremely important in dealing with any problem or crisis.

Following the rules of your industry will only get you so far.

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