My vision for G.O.O.D. Music is just carrying on with the tradition of putting out high-quality music, high-quality art. G.O.O.D. Music is entrenched in the culture of hip-hop. It's entrenched in the culture, period.

I felt like when I got with Kanye, and we discussed me being on G.O.O.D. Music, he just really took me to a place in regards to music that I love and music that I had made previously. We had a clear understanding of what I wanted to make, and he just seemed like he was an advocate for hardcore, uncompromising hip-hop.

I feel like my lyrics are just dark and scathing. I feel like the lyrics on 'Darkest Before Dawn' are uncompromised hip-hop and really speaking to my core fan base. Basically what's been known in my discography the entire time.

I don't even know how to think about running out of things to talk about. Certain things are inescapable to me. I'm connected by the hip with so many things in the streets.

London, London, London town,
You can toughen up or get thrown around.

Rap has been a path between cultures in the best tradition of popular music.