Never look for the story in the 'lede.' Reporters are required to put what's happened up top, but the practiced pundit places a nugget of news, even a startling insight, halfway down the column, directed at the politiscenti. When pressed for time, the savvy reader starts there.

William Safire

William Safire

Column Directed Down Even Halfway Happened Insight Look Never News Places Practiced Pressed Put Reader Reporters Required Savvy Startling Starts Story Time Top Up

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