No conflict no story

If you want meaning for your brand or company, dare to embrace conflict

We can compete with Silver. Getting a district win under us sure helps in terms of gaining confidence and building momentum in a three-team district race.

We needed to sweep Santa Teresa. Now we have to go to their park and get two wins. A split is a split and we'll take it.

It's much easier to be convincing if you care about your topic. Figure out what's important to you about your message and speak from the heart.

Words have power.