No idea for a new growth business ever comes fully shaped. When it emerges, it's half-baked, and it then goes through a process of becoming fully shaped.

No idea for a new growth business ever comes fully shaped. When it emerges, it's half-baked, and it then goes through a process of becoming fully shaped. I've developed tests that I'm hoping can help entrepreneurs manage that shaping process, so that the business plan that comes out the other end has a very high probability of success.

Remember that mindsets can not be changed through force and coercion. No idea can ever be forcibly thrust upon any one.

Disruption is, at its core, a really powerful idea.

The basic idea that marketing is wrong at its core is one of the main reasons why innovation seems blocked and unpredictable.

The entertainment business hasn't had a new idea in years.