No matter what kind of music you're into, you need rhythm. And it's good to expose people to as much diverse music as possible. If the Beatles had never gone to India, where would music be today?

We're a community of music writers, performers and music enthusiasts involved in nontraditional music education.

We really love playing this music and showing it to people. We're not afraid to show people our stuff. That's what it's about. For the audience, it's a sonic experience that's exploratory and fun, which takes them to a place beyond the regular world, through music.

Most people, most of the time, get their music free. And that's not a marketplace. In fact, it directly threatens the concept of the music marketplace.

The community is part of the idea that if we musicians don't support each other, nobody else will. We're about encouraging people to get involved with music and to grow and be better artists.

We're one of the only stores that still makes stuff. New York's a tough town. In order to dazzle people, you have to stand out.