No other developer before Wes attempted to do high-quality construction with the same high costs per square foot.

Quite frankly I think (Myrick Co. is) being pretty conservative with their estimates. It could be worth even more than that.

Quality, quality, quality: never waver from it, even when you don't see how you can afford to keep it up. When you compromise, you become a commodity and then you die.

You wouldn't believe the quality of this clay.

They've done a great job down there. The quality of the Cobalt keeps getting better.

Consumers have moved up to products that they perceive as being higher quality.