Nobody knows how to be a CEO. It's something you have to learn. It's a very lonely job.

I described the CEO job as knowing what to do and getting the company to do what you want. Designing a proper company culture will help you get your company to do what you want in certain important areas for a very long time.

When I was CEO, and I'd listen to music, a lot of people listen to music and you get inspiration from it. And a lot of things in hip hop are very instructive for being in business. Particularly, hip hop is a lot about business, and so it was very useful for me in any job.

I think when companies are struggling, they don't want to talk to the press. The guys who write business books aren't interested in it because nobody wants to learn what it's like to be a mess, you want to learn how to be successful. That's slanted the whole thing quite a bit.

It's as simple as something that nobody knows.

Every time you make the hard, correct decision you become a bit more courageous, and every time you make the easy, wrong decision you become a bit more cowardly. If you are CEO, these choices will lead to a courageous or cowardly company.