Not only can consumers handle their personal genetic information, but they are getting genomically oriented and anchored about such data.

When I went to medical school, the term 'digital' applied only to rectal exams.

Medicine is still all about treating populations, not people - one-size-fits all treatments and diagnoses.

About half of all people don't take medications like they're supposed to.

For people who have heart disease, statins are great. But if all you've had is high cholesterol, what you're doing is taking this 1/100 chance of getting a benefit and offsetting it with 1/200 chance of getting diabetes.

If you sequence a cancerous tumor, you should be able to tailor the therapy according to the root cause of the cancer. But it has taken so long to do the sequencing - which also requires time to prepare the samples and interpret the deluge of data that comes out - that the patients are already undergoing therapy by the process if over.