Not to suggest that movies are like pork chops. But those campaigns were done because the market sales and volumes of individual consumer brands were falling, and this reversed the trend.

Ike runs the country, and I turn the pork chops.

Our ultimate goal is a global market for films and filmed entertainment unimpeded by the artificialities of government policies, instead governed only by the tastes and demands of the audiences and our ability to meet those demands.

Technology has not only changed the way people are able to view movies, it has changed the way our industry produces and advertises movies.

None of that makes any difference if there's not a story to put on those things. They're just empty screens.

When we certify organic, we are certifying not just a product, but the farming and handling practices that yield that product,