Observe, orient, decide, act. It's fighter pilot terminology. If you have the faster OODA loop in a dogfight, you live. The other person dies. In Silicon Valley, the OODA loop of your decision-making is effectively what differentiates your ability to succeed.

Reid Hoffman

Reid Hoffman

Ability Act Decide Decision-Making Dies Effectively Faster Fighter Fighter Pilot Live Loop Observe Orient Other Person Pilot Silicon Silicon Valley Succeed Valley You Your

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