Of course, I did lots of what would be called graphic design now, what used to be called commercial art.

Commercial Art tries to make you buy things. Graphic Design gives you ideas.

Design is one of the few disciplines that is a science as well as an art. Effective, meaningful design requires intellectual, rational rigor along with the ability to elicit emotions and beliefs. Thus, designers must balance both the logic and lyricism of humanity every time they design something, a task that requires a singularly mysterious skill.

Graphic Design for its own sake will never happen, because the concept cancels itself out — a poster about nothing other than itself is not Graphic Design, it's … makin' ART.

First steps to graphic design pricing

Forse una via di uscita sta nel sottrarsi alla lotta tra consumare ed essere, tornando al fare.