One day at lunch, we got the idea of paying for business forms by offering advertising on the back side,

Within Time Warner right now, AOL is worth somewhere between $17 billion and $20 billion. But if the advertising business grows nicely over the next two to three years, it could be worth $25 billion to $30 billion.

I long for the day when advertising will become a business for a grown man.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.

In the business world advertising is like tithing,the more you advertise,the more you reap.

I personally don't believe [advertising] would be as effective as it would need to be to be the only business model. We're going to need to explore other business models to make it valuable for all parties along the value chain--publishers, libraries, authors, search providers.