One of my intentions with 'Rookie' is for the girls reading it to know that they are already cool enough and smart enough and pretty enough.

Sometimes 'Rookie' is written about like, 'Finally! Something for alternative girls!' and I'm like, 'No!' Obviously it's not for everyone, but I used to think that there are cheerleaders, and there are art kids.

I am a feminist - I just think the label reflects my beliefs - but, you know, we say 'Rookie' is a website for teenage girls, not a feminist website for teenage girls. That's not because I'm not proud to call myself a feminist, but when you're calling attention to a project, you can very easily be pigeonholed by choosing certain identifiers.

People ask me about the decision to transition from fashion to 'Rookie' magazine. But it wasn't a decision. I was 14, and my interests were changing.

Feminism to me means fighting. It's a very nuanced, complex thing, but at the very core of it I'm a feminist because I don't think being a girl limits me in any way.

The idea that feeling confident and feeling misunderstood are mutually exclusive really bugs me. So a lot of what 'Rookie' is about is just showing that you can be both, and you can like whatever you want.