One of the biggest mistakes that people make when they think about memes is they try to extend on the analogy with genes. That's not how it works. It works by realizing the concept of a replicator.

Look, you have to make mistakes. That's how you learn and that's how the world works.

Certainly almost everything we do and think is colored in some way by memes, but it is important to realize that not everything we experience is a meme. If I walk down the street and see a tree, the basic perception that's going on is not memetic.

You need to make mistakes in rehearsal because that's how you find out what works and what doesn't.

The aim of all commentary on art now should be to make works of art - and, by analogy, our own experience - more, rather than less, real to us. The function of criticism should be to show how it is what it is, even that it is what it is, rather than to show what it means.

I've always dreamed of coming to see Punxsutawney Phil. It's in my genes. I have just always wanted to do this.