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One of the brain's most prominent skills is the ability to ignore anything that becomes too predictable, no matter how important it may be


Dean Burnett

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CHERYL BURNETT I want to make sure it is out of there for good. Whatever it is, there is a shark floating in there ...
BUT BURNETT that didn't deter me from wanting to listen to it or to have access to it.
DEENA BURNETT There is no bigger promotional platform than the Olympics. I'm honored that NBC is utilizing one of ...
MARK BURNETT I think investors need to be careful because there are some significant antitrust overlaps ... The a...
TOM BURNETT When I first said 'The tribe has spoken,' ( Survivor host) Jeff Probst looked at me like I had three...
MARK BURNETT Wild card or not, playoffs or not, our season ain't over. The game ain't over when it's 3-1. The gam...
A.J. BURNETT There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'
LEO BURNETT The transcript really doesn't give you a sense of the heroism on that flight. I would like to have (...
DEENA BURNETT I heard my name associated with the Peter Pan syndrome more than once. But really, what's so wrong w...
MARK BURNETT I'm more of a four-seam pitcher. I need to establish that on both sides of the plate, up and down, b...
A.J. BURNETT I've always been fascinated by Martha Stewart,
MARK BURNETT It felt real good. I just tried to stay within myself out there. I didn't want to go overboard, just...
A.J. BURNETT To swear off making mistakes is very easy. All you have to do is swear off having ideas.
LEO BURNETT I planned from about the time I was in my late 20s that I wanted to be retired from working for some...
LEO BURNETT I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands o...
LEO BURNETT Fun without sell gets nowhere but sell without fun tends to become obnoxious.
LEO BURNETT When you reach for the stars, you may not quite get them, but you won't.
LEO BURNETT I regard a great ad as the most beautiful thing in the world.
LEO BURNETT I have learned that it is far easier to write a speech about good advertising than it is to write a ...
LEO BURNETT Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estima...
LEO BURNETT There is no such thing as a permanent advertising success.
LEO BURNETT If you are writing about baloney, don't try to make it Cornish hen, because that is the worst kind o...
LEO BURNETT Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad soci...
LEO BURNETT Too many ads that try not to go over the reader's head end up beneath his notice.
LEO BURNETT A good ad which is not run never produces sales.
LEO BURNETT I have learned to respect ideas, wherever they come from. Often they come from clients. Account exec...
LEO BURNETT