One of the features of chess is that chess does not acquire mass character.

Manipulation of mass consciousness is based on the percolation of the required ideas under the values widespread in society.

Thing for masses does not have a soul. Everything for masses is designed for stamped people with wooden heads. Wood is not the most suitable material for heads of persons with special tastes.

We are going to the Overman, but the Overman is not a goal, because after this as we become Him, we will go to the more perfect Overman and so on. Overman is not a person, but a character, and character is also amenable to the dialectical change.

Mass communication--wonder as it may be technologically and something to be appreciated and valued--presents us wit a serious daner, the danger of conformism, due to the fact that we all view the same things at the same time in all the cities of the country. (p. 73)

Until now, no ideology could resist a capital.