One of the things it was obvious you could do with an online store is have a much more complete selection.

People forget already how much utility they get out of the Internet - how much utility they get out of e-mail, how much utility they get out of even simple things like brochureware online.

It is very difficult to get people to focus on the most important things when you're in boom times.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

You don't want to negotiate the price of simple things you buy every day.

Your margin is my opportunity.