Online advertising is display plus search.

Search is essential to every service that Yahoo offers.

Microsoft has tried to do a lot of things in search... thrown a lot of money. But nothing they have done has worked at all.

Search is brewing at a much faster rate than display advertising. The display piece of Internet advertising is about six percent of the total share. If you add search it will exceed 10 percent, which is a fairly major milestone.

Search as a paradigm will continue to be probably even increasingly important because the information that's out there is only going to grow exponentially - and the only way to sort through all that is by some form of search.

To succeed with your eshop you need to offer your products cheaper than your physical store, have a continuous online advertsing budget through the likes of Facebook or Google, offer live chat and an excellent service to your clients.