Online advertising will serve as a catalyst for change in the traditional ad business. Media integration and the inevitable erosion of traditional markets will be more important than the effects of online ad dollar growth.

If you're in the business of selling advertising in the UK, traditional media has been pretty tough over the last 18 months. There haven't been many media categories that have seen much growth other than the Internet.

Internet advertising will not replace traditional media, it will compliment them.

These changes will threaten established practices and entrenched interests in the media and advertising sectors, but consumers will benefit and ultimately, companies that can ride this wave will benefit as well. No one really knows what the media landscape will look like ten years out.

Low single-digit growth in the overall advertising market will be the bar for all media companies to try and get over.

Yeah, I think that's the business model we mostly believe in. There could be things that come along and change our mind, but there's a lot of people trying different things... If anything, WoW is charging too little, not too much.