Our advertising celebrates this stage in life and portrays it as a chance for couples to reconnect and try new things. Its optimism really resonates with boomers.

Would you please just give in and let the baby go, give her a chance at life. There's a better way out of this.

The average estimate themselves by what they do, the above average by what they are.

Attitudes are the forerunners of conditions.

'Be comfortable with who you are', reads the headline on the Hush Puppies poster. Are they mad? If people were comfortable with who they were, they'd never buy any products except the ones they needed, and then where would the advertising industry be?

The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.