Our business is about technology, yes. But it's also about operations and customer relationships.

Our business is about technology, yes. But it's also about operations and customer relationships.

Rural technology is moving from kind of the back office to where everything, every company - sales, marketing, customer acquisition, new product development, media - all industries are becoming technology industries. And it's not information technology: it's business technology.

It also means their job is constantly changing because technology is changing and this is a customer-driven industry. So our employees need to be flexible and driven. They are going to always be in training.

The old industry approach was proprietary technology and vertical service solutions, ... Customers now universally reject these notions.

Our business continued to grow profitably in all customer segments and regions around the world,