Our business is infested with idiots who try to impress by using pretentious jargon.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.