Our children are now moved along from the cartoon violence in 'Ninja Turtles' to the cold-blooded murder in 'The Matrix Reloaded' in just a few short years,

overwhelmingly to a causal connection between media violence and aggressive behavior in some children.

We're worried about violence being marketed to children as fun and entertaining, ... Our list is a little different this year because it highlights the 'brands' that are marketed to children through a combination of toys, video games, DVDs and other items.

Toys that glorify violence encourage children to act out that violence -- violence which appears fun, cool and amusing,

Like Teenage Mutant Ninja Turtles, this is another television-generated brand with the message that the best way to solve problems is through violence,

Anybody that is not worried would have to be a very cold-blooded person.