Our customers like the fact that this footprint is going to be much larger,

In larger stores and areas, there is more anonymity from customers. We try to take away as much as that (anonymity) as we can.

It gives them a larger reach so they can fight cable in their whole footprint. Now, there's no hiding from AT&T .

If it is outside of the airport footprint, we don't have a problem with it. In fact, we think it is a good idea.

A belief may be larger than a fact.

Business innovation is not enough; new product innovation is not enough, ... Companies are wondering what to do. Our advice is to focus on the customer. Get more from the customer.