Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.


Steve Jobs

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You've got to find what you love and that is as true for work as it is for lovers. Your work is goin...
STEVE JOBS
I feel like somebody just punched me in the stomach and knocked all my wind out. I'm only 30 years o...
STEVE JOBS
It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.
STEVE JOBS
It's better to be a pirate than to join the Navy.
STEVE JOBS
I'm convinced that about half of what separates the successful entrepreneurs from the non-successful...
STEVE JOBS
Insanely Great!
STEVE JOBS
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IB...
STEVE JOBS
It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do to...
STEVE JOBS
I've always wanted to own and control the primary technology in everything we do.
STEVE JOBS
And no, we don't know where it will lead. We just know there's something much bigger than an...
STEVE JOBS
I was lucky - I found what I loved to do early in life. Woz and I started Apple in my parents' g...
STEVE JOBS
We use industry standard RSS so that anyone can subscribe. You do not even need a Mac.
STEVE JOBS
This ushers in a new generation of iMacs. We started a partnership less than a year ago to make this...
STEVE JOBS
Monsters, Inc. may become our studio's fourth blockbuster, and provide ongoing revenues for years to...
STEVE JOBS
We are now in the phase of development where the foundational stuff is behind us,
STEVE JOBS
It's really very beautiful and very thin.
STEVE JOBS
This is the direct result of our focus on innovation and the immense talent and creativity at Apple....
STEVE JOBS
I think it's just the beginning.
STEVE JOBS
professional.
STEVE JOBS
We've got a lot of Japanese content on the store and we'll be adding even more as the months go on, ...
STEVE JOBS
Well, something had to leak,
STEVE JOBS
A LITTLE TASTE.
STEVE JOBS
WE PULLED IT OFF.
STEVE JOBS
We've got five or six things to tell you about today, so let's get started.
STEVE JOBS
We know Mac OS X is not perfect,
STEVE JOBS
X factor.
STEVE JOBS
It is not clear that buying songs over the air makes economic sense. I am skeptical because of the c...
STEVE JOBS
We're working on that too, but I'm not so sure it will be successful.
STEVE JOBS
We'll occupy both of them.
STEVE JOBS
You could have a negative view of having 4 or 5 percent share, but one of the positives is that you ...
STEVE JOBS
We're going to keep going until we're faster than those guys,
STEVE JOBS
You've given us the time to get this turned around and get the volumes back up, and we deeply apprec...
STEVE JOBS
to discover the deep sources of his character and motivation; what makes him exceptional as well as ...
STEVE JOBS
And you guys were putting Java in light bulbs and everything else,
STEVE JOBS
[Apple wants to make] not only the most powerful Macintosh built, but the most powerful [system] in ...
STEVE JOBS
We have modified the Mac OS so it can boot over a network. It thinks it's doing it locally, but it's...
STEVE JOBS
It's a non-issue for us... We sell computers.
STEVE JOBS
We think this is a real breakthrough. It's never before been done, where you can buy hit prime-time ...
STEVE JOBS
That same innovation, that same engineering, that same talent applied where we don't run up against ...
STEVE JOBS
Customers think the price is really good where it is. We're trying to compete with piracy — we're ...
STEVE JOBS