Our focus and goal here is to provide a safer and more secure environment for our consumers, and restore some trust in the e-mail inbox.

There are fears the data will be strong and Greenspan will lay the groundwork for tightening. In that environment, how do you bring in buyers?

My main focus at the start of the season was basically to have the best senior year possible for Southwest Missouri State. I really didn't take into consideration the draft that much. I just wanted to help my team win basketball games. Once our season run was over, that's when I really started looking into where I might be going, or if I would go anywhere, so that's when I really started focusing on the next step.

[Marketers subscribing to this idea believe that people give more honest responses in their natural environment than during traditional focus group studies.] There's often a gross disconnect between the public persona that people present and what their values actually are, ... The person that shows up for a focus group is often at variance from who people are in their private life.

I have intentionally stayed out of that discussion.

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