Our trading statement in January showed 8% sales growth, but we feel this is the right time to move into the fast-growing online market. We are doing this from a position of strength.

It's been widely expected that they would come in with a poor trading statement, and so it proved. The stock has become detached from the rest of the sector over the past 4-6 months. Its valuation attractions have managed to hold the shares today.

We enjoyed a steady growth and each year we increased our sales a little bit. At the same time, I was building a reputation of being honest and fair. And two articles in the paper are starting to destroy that.

Those who want to . . . who feel the desire, who have the passion to go over to Iraq.

I was real nervous at the start, but I feel like I stepped up.

With the stock trading at premium multiples and momentum investors exiting the stock, it may take some time ... to re-establish an upward trend.