Our whole basis is a repair shop you can trust. Our best advertising has been word of mouth. So I think we are doing the right thing.

No one ever said, "This restaurant was horrible, but did you see those ads in the paper!?

If you [analyze] the advertising today, you see that trust and reliability are at the forefront of most sales propositions. Everyone's thinking about so many things.

Both events went magnificently. They also used temporary tattoos and rubber stamps as new, innovative mediums for advertising the fair to 12 to 24-year-olds.

Up front, you can't see the cable, so you have to trust the guy in the back to give you proper instructions to keep you from getting the basket caught on anything. It's definitely a team effort.

He's the brawn, I'm the brains.