Over the last several years, we started talking about a way to formalize the relationship. We began serious discussions (at) the beginning of this year.

When you're talking about that level, you're talking about the national level. You're talking about the elite teams in the nation. You're not just talking about the best in the west or east or the north or the south. We're talking about great football programs.

We're going to do some serious talking to the owner before he takes the dog.

Sometimes it's hard to pinpoint what exactly has changed. We were talking earlier about the Chicago White Sox who have lost something like seven straight. All teams have their streaks. Every club goes through these struggles.

We're aware of the technology. So far, most of our suppliers aren't really talking about it,

The time for talking is over; it?s time to remedy the situation,