Overall, while the Rovi entertainment store is a nice stand-alone offering, more importantly, however, it is also a part of our total customer solution, fitting in now with our data and TotalGuide offerings.

But you don't have to fit in to be okay. Believe me! I am the not-fitting-in world expert. I have not fit in in maybe five different countries so far. I am homelandless. I even make mistakes when I speak Bulgarian. But it's not big deal, not really. It's not the end of the world, right? It's okay.

When combining the elements on the Total Guide Solution, we believe we are positioning it to be the starting point for consumers to discover and enjoy digital entertainment on their television. And our name changed to Rovi embodied the ability to be that homepage for consumer search through the TV.

Those who follow the crowd usually get lost in it.

Anything that causes you to change who you are just to fit in is not good for you.

Me, I trust people who show you what freaks they are. It's the ones who blend in that ya gotta watch out for.