P&G invests heavily in research, development and intellectual property and design, and must protect that investment.

It would be my intention to ask administration to do more research.

An element of it is investment driven but our research has found that most of it is from incredibly wealthy people who have done their homework and have become incredibly sophisticated buyers in a short space of time.

We're not looking at the outcome [one hire]. That is what makes this a research design and not a quota mechanism. We theorize that over a period of time if institutions continue to follow the process quite naturally we'll have more coaches of color -- Latinos, Asians, African-Americans.

We had to take this action to protect our business and the interests of our consumers. Conduct from private label manufacturers that can mislead consumers cannot be tolerated. P&G invests heavily in research, development and intellectual property and design, and must protect that investment.

We had to take this action to protect our business and the interests of our consumers.