Part of having a social media strategy is being smart about whom you follow. Ask yourself who is important to your company or brand. Figure out who needs to know you exist.

Social media is an ever-changing world. You want to be ready if a certain platform becomes red-hot, and you don't want someone else taking your company name as his or her handle. That does happen!

With the Internet and social media being a huge part of today's culture, I think it's super important to promote staying smart online.

I'm a pretty early adopter of social media. There's a whole subculture to it. I'm smart enough not to tweet things out of emotion.

What social-media really becomes after years of use is a constant stream of information both verbal and visual that at first drenches the mind, quenching its thirst for knowledge, and subduing its curiosity slowly but surly transforms into a torrent that renders the brain heavy and the mind restless.

I'm a social media addict.